What we do
Corporate Communications
Formulation of messages that reflect an organization’s vision and core values is part of the strategic communication programs we provide to clients, earning favorable support from internal and external stakeholders.
Public Affairs
It takes a good grasp of the Arab World’s unique cultural and social standards to enable effective business relationships. Our in-depth experience working with a wide range of public sector enti-ties is a strategic edge that has led to many successful communication programs and activities.
Social Media
The power of social networks remains at the heart of clear messaging – content that informs and engages people. We strengthen your messages through creative content strategies, graphic de-signs, and video stories.
Digital Marketing
The potential of digital marketing to transform the way you connect with and engage your target audience and customers can no longer be ignored. We craft high impact messages for online plat-forms, SEO, SEM, mobile, or social media networks.
Crisis Management
Staying a step ahead by developing a strategic crisis response allows organizations to take control of a situation and reduce damage from minimum to none. Our approach is always proactive, quick, and transparent.
Reputation Management
From identifying stakeholders to building positive influences that enhance a company's reputa-tion, our tactical team analyzes risks from a media and communications perspective to create pro-active plans and safeguard the reputation of our clients.
Media Relations
Enabling our clients to reach out to their target media while also ensuring the media communicate our clients’ key messages to the wider public is the essence of effective media relations. We en-sure clarity and positive coverage of interviews, events, and conferences based on their news val-ue.
Social Responsibility & Sustainability
Communication is vital in promoting Corporate Social Responsibility (CSR) and sustainability initiatives. We develop strategies that would help broaden stakeholders’ understanding of our clients’ commitment to social and environmental goals.
Market Research
Through analysis, thought pieces, and macro-level research reports, we provide clients with fresh perspectives and insights on data regarding key market trends and issues impacting the Arabian Gulf, Levant, and North Africa.
Media Training
Our training and development programs help groom our clients’ media spokespersons; prepare them to address challenging questions; and work on various media requests. We also conduct workshops designed to boost confidence in public speaking.
Financial Communications
We establish our clients' brands and investment value through insightful campaigns carrying re-gional and global perspectives. Our communication approach helps investors, analysts, key deci-sion-makers, and rating agencies realize our clients’ business value.
Personal Branding
Strategies that help our clients highlight their unique capabilities are the hallmark of our branding technique for executives, key leaders, and individuals seeking to establish professional or person-al branding and align themselves and their values with their societal roles.
Community Relations
Two-way communication between organizations and the communities they operate in is essential for great partnerships. We help clients with their community initiatives and strengthen the con-nection between the organization and its stakeholders.
Media Monitoring
With countless news and views getting published every day, we choose what truly matters to our clients’ concerns by providing them with highly relevant media content after analyzing a huge database that covers print, audio, audio-visual, and online media.