Blogs

Redefining digital customer engagement in 2021 & beyond

The COVID-19 pandemic has caught many businesses in the Middle East off guard, prompting them to make immediate changes in their systems and processes to adapt to the...

What lies ahead for Middle East’s crisis communications landscape?

A crisis communications strategy is an integral part of an organization’s emergency preparedness, its approach to employee wellbeing and ultimately...

Digital marketing trends to watch out for in the Middle East in 2021

The challenges brought about by the COVID-19 pandemic in 2020 have radically changed consumer behaviour in the Middle East, like it did in the rest of the world...

COVID-19: Active Crisis Communication Response Team

There is no doubt that the ongoing coronavirus disease (COVID-19) crisis is going to change the face of crisis communication forever, just like how it is...