Providing local Public Relations globally

by Nidal Abou Zaki
Managing Director of Orient Planet


Providing local Public Relations globally

The number one rule in PR is that it cannot be duplicated or replicated. It must be tailored to the specific cultural and corporate nature of individual firms and the business culture they operate in.

At Orient Planet, our focus is on providing regional best practices in Public Relations, honed over the years by carefully understanding regional norms and culture. Quite simply, we know what works and what doesn’t. We know what the media wants, what grabs headlines, and what gets relegated to small columns in the inside pages.

Cross cultural differences can make or break a PR campaign and it is crucial to heed these differences. As Public Relations practitioners, we are responsible for creating and sustaining relationships between clients and customers. Through brand management, advertising, media relations and crisis management, Orient Planet fosters interest, trust and belief in a product and a company. We realize that the region provides its own blend of opportunities, challenges and ways of working, and we look to help our clients thrive in their business practices and marketing communications.

We offer global services with in depth local knowledge. When we move abroad, we utilize the expertise of local partners and affiliates that understand the different regional contexts in which Public Relations agencies work. At Orient Planet, we provide extensive reach backed by a very keen understanding of how things work differently in different geographical scenarios.

 
 



P O Box: 23345, Dubai, United Arab Emirates, Tel: +971-4-3988901, Fax: +971-4-3988941, Email:
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