Most companies today are concerned about brand
management. Put simply brand management means
associating positive values with a given brand
– such as trust, integrity, value, etc.
Depending on the brand, it may be promoted as
value for money, premium, exclusive, durable,
strong, etc.
In the cluttered world
of advertising, numerous ads cry for attention.
One is lucky if a particular ad is noticed.
Advertising lacks the power to sell a product
effectively, because it imposes a certain point
rather forcefully. It may make people sit up
and take notice, but it will not necessarily
propel them to rush out and pick up the product.
Providing
local Public Relations globally
The
number one rule in PR is that it cannot be duplicated
or replicated. It must be tailored to the specific
cultural and corporate nature of individual
firms and the business culture they operate
in.
It's every corporate's worst nightmare.
A large scale crisis, attracting public scrutiny
and creating a three-ring media circus. Confusion
reigns supreme, further compounded by a fast
and furiously buzzing grapevine. A wave of sheer
terror engulfs the company. How does one react
in such a precarious situation? High
Impact PR for High Tech Companies
High technology has spawned diverse businesses.
Almost every week one hears of new IT companies
taking birth and an equal number, or more, dying
a sudden death. Above the din created by high
technology, only a few survive, not necessarily
the best, but those who cleverly balance business
successes with effective marketing communication
techniques and strategies.
People
who are learning a new language are often challenged
by the factor called “the features of
a language”. Plainly speaking, this refers
to the spirit of a particular language, its
nuances and peculiar characteristics. Language
is more than mere words. It is the sum total
of the culture, history and environment of the
land. That is why certain phrases when translated
into a new language do not have the same impact
and often do not convey the right message. ONLINE
PR COMES OF AGE
It
is a cliché to say that we are living
in a “global village.” The communication
revolution that has taken place over the past
few years, and that is still evolving, has moved
at such speed that few of us care to remember
that a few years ago the fax was a novelty.
Now the Internet and email usage have made the
“village” even smaller. Like in
a traditional village, we come to know everything
that happens in any corner within minutes. Quite
often the speed of dissemination of information
is several times faster than that of a traditional
village where weather and nature would often
come in the way of spreading the news. In the
cyber world no such obstacles arise, except
occasional hiccups like viruses or hacking.
It was said a few
moons ago that in the not too distant future,
the brick and mortar banks would be totally
replaced by ATM machines and computer points
for banking transactions. Today we are well
on the way to using more of net banking than
standing in snaky queues to complete our banking
needs. The deeply ingrained habit of physically
being there in front of government counters
to renew visas or trade licenses is now slowly,
albeit surely, changing. For now, with the e-governance
measures, the government has taken the tedium
off and tells us to turn more contemporary and
save time and energy for other activities. Such
concepts that cannot be adequately brought out
by advertisements on mammoth billboards or 6-feet
cut-outs are best achieved by Public Relations
or PR, by constantly bringing the merits of
such practices closer to the end-user.
