| Bosch
AA signs Middle East PR contract with Orient Planet
World's
leading player in automotive aftermarket intends to expand
its presence in the Middle East
Bosch
Automotive Aftermarket (Bosch AA), the world leader in the
automotive aftermarket has appointed Orient Planet PR and
Marketing Communications as its official public relations
agency in the Middle East. The company, which deals with the
global supply of automotive replacement parts and information
for Bosch products and systems, distribution of shop and auto
accessories, and worldwide customer service intends to establish
an aggressive presence in the region.
The
Bosch Group is one of the biggest suppliers of automotive
technology in the world; and Bosch AA, the automotive aftermarket
division contributed to 67% of the company's total sales of
35 billion Euro sales in 2002.
"We
foresee that the Middle East will further develop as one of
our leading markets with a potential consumption worth Euro
160 million in the GCC region alone, due to the growing number
of automobiles and corresponding rise in demand for quality
after-sales service and genuine spare parts. The market response
so far has been very encouraging with a record 20% rise in
sales figures in the previous year. This figure is expected
to rise further during the current financial year, considering
more re-export segments are opening up in the region, specifically
in Iraq. Orient Planet's extensive experience and market reach
in the region will help us consolidate our presence and continue
our expansion plans," said Jacek Siwinski, General Manager,
Bosch Automotive Aftermarket Middle East Office, Dubai.
"A
strong communications strategy and awareness programme is
a crucial component in Bosch AA plans to establish their presence
in this region. The Middle East, and the GCC region in particular,
has one of the highest ratios of automobiles in the world,
especially in the premium and luxury segment, in comparison
to the size of its population. There is a growing demand for
high quality service and maintenance, spares and accessories.
Orient Planet intends to generate greater brand and product
awareness for Bosch AA, while addressing the threat presented
by the used spare parts market, dealing in cheaper and sometimes
counterfeit low quality goods." said Nidal Abou Zaki,
Managing Director, Orient Planet PR and Marketing Communications.
The
Robert Bosch Automotive Aftermarket Middle East regional office
has been recently established to support Bosch partners and
customers in the Middle East. Bosch AA not only provides new
vehicles with individually matched components and systems,
but also provides a comprehensive range of more than 150,000
Original Equipment (OE) quality spare parts such as diesel
and petrol injection parts, sparkplugs, filters, starters,
generators, brakes, headlights and many other automotive supplies.
Editor's
Note: The Bosch Group is one of the world's leading suppliers
of automotive equipment. The Bosch Automotive Aftermarket
business division (Bosch AA) deals with the global supply
of replacement parts and information for Bosch products and
systems, the distribution of shop and auto accessories, and
worldwide customer service. Bosch AA delivers to 132 countries
through regional companies, foreign representatives, or customer
service centres. Its distribution centre warehouses more than
150,000 different items: diesel and petrol injection parts,
sparkplugs, filters, starters, generators, brakes, headlights,
and many other automotive supplies. Bosch Automotive has been
operating in the Middle East for almost 40 years. Since then,
the Automotive after sales business has maintained a significant
presence in Middle East markets. |
