Emirates Environmental Group commends Orient Planet’s support to its environmental protection campaigns

Orient Planet undertakes strategic Environmental Communication Campaign in the Middle East

Emirates Environmental Group (EEG), the leading non-governmental organisation working in the field of environmental protection in the UAE, recently commended Orient Planet, PR and Marketing Communications for the marketing support that the company provided the Group’s ongoing environmental protection campaign.

Orient Planet, a leading PR and marketing communications agency working throughout the Middle East, was awarded a crystal trophy in appreciation of its contribution to EEG’s projects and campaigns at a special ceremony at the Group’s 7th Annual Corporate Gala Dinner, held in Dubai recently. As the PR agency for EEG, Orient Planet has created and implemented several successful media and public awareness campaigns to increase EEG’s visibility in the local and international community.

Ms. Habiba Al Marashi, Chairperson, EEG, said, “Environmental protection campaigns, by their nature, call for a high degree of public awareness and involvement. Without public support, any campaign will be a futile effort. As influencers and communicators of the right message to society and the business community in the Middle East, Orient Planet, through a well-structured and results-oriented PR strategy has helped us to convey our message in a clear and concise manner,” added Al Marashi.

Building an awareness campaign among individual and corporate audiences is critical to the success of NGOs like Emirates Environmental Group. Media coverage is central to sustaining interest and attracting sponsors for our campaigns, as well to gain greater public support. We appreciate the invaluable contribution made by Orient Planet by way of extensive coverage to our activities in a large number of media”, Al Marashi added.

“Our commitment to the cause of environmental protection is rooted in the belief that each one of us must contribute our bit to creating and maintaining a healthy and sustainable environment at our workplace and in our homes. As a leading regional PR agency, we see our association with EEG as an ideal way to contribute to the community, by influencing public opinion for a worthy cause. With each little piece of the picture falling into place, we can hope to achieve the goal of total environmental protection proposed by the Emirates Environmental Group,” said Nidal Abou Zaki, Managing Director, Orient Planet PR and Marketing Communications.

“We intend to carry this commitment forward into the coming year and will work towards creating greater community awareness about environmental issues and greater individual and corporate willingness to contribute towards this movement crucial to our planet’s destiny,” he added.