Orient Planet PR and Marketing Communications achieves Corporate Member status in Emirates Environmental Group

Agency renews commitment to Strategic Environmental Communications Campaign

Orient Planet PR and Marketing Communications, a leading PR agency operating throughout the Middle East, has recently been awarded Corporate Member status by Emirates Environmental Group (EEG), the leading non-profit non-governmental organisation working in the field of environmental protection in the UAE. Orient Planet has been the official PR agency for the EEG since the last quarter  of 2003. It has helped to

design and implement several successful media campaigns to increase EEG's visibility in the local and international community. Following this recognition as a Corporate Member, Orient Planet has renewed its commitment to implement a Strategic Environmental Communications Campaign under the EEG.

"As a voluntary and non-government organisation with limited resources, the EEG relies on active support of capable organisations and committed individuals to achieve our goal of protecting the environment," said Habiba Al Marashi, Chairperson, EEG. "EEG's Corporate Membership was instituted to tap the combined resources and goodwill of the Middle East corporate sector to further the cause of environmental protection. Our Corporate Members are leaders in their respective fields and can use their resources and clout to influence policy changes at the governmental level, channelise their efforts to change unsustainable economic practices and reduce their impact on the environment, as well as to influence behaviour patterns of the community."

"Building an awareness campaign targeted at all sections of society is critical to the success of NGOs like Emirates Environmental Group. Well-placed and in-depth media coverage is crucial to heightening awareness about environmental challenges, sustaining interest and attracting sponsors for our campaigns, as well to gain greater public support and involvement in environment protection. Over the past few months, Orient Planet has helped to sustain a successful environmental communications campaign, which has ensured the extensive reach of our activities and goals to businesses and individuals in the region. We are very happy with the support that we have consistently received from this responsible and committed organisation," added Al Marashi.

"We are delighted to achieve Corporate Member status in the EEG. This recognition is the result of our dedicated and sustained efforts to enhance awareness of EEG's campaign in the Middle East," said Nidal Abou Zaki, Managing Director, Orient Planet PR and Marketing Communications. "Our commitment to the cause of environmental protection is rooted in the belief that each one of us must contribute his or her bit to creating and maintaining a healthy and sustainable environment. We believe that environmental challenges must be met head-on, with the cooperation of a maximum number of businesses and individuals. We have therefore supported the strategic media campaign to increase awareness of EEG's environmental activities across the region."

"Orient Planet is a serious long term campaigner in EEG's goal of environmental protection, a crucial cause for our planet. As EEG's Corporate Member, we will continue to provide expertise and support to EEG's cause," added Abou Zaki.