Orient Planet expands into North Africa through strategic partnership with Kalima PR

Tie-up driven by vibrant business scenario in several countries of the North Africa region

Orient Planet, a dynamic and fast-growing public relations and marketing communications agency in the Middle East, has signed a strategic partnership with Kalima, a leading Tunisian PR and marketing communications company, to enter the North Africa market. Orient Planet, having achieved remarkable success in the Middle East region, has targeted North Africa for its expansion drive to tap the growing opportunities in countries like Tunisia, Algeria and Libya, by leveraging the local market expertise of Kalima, part of the Impact Group, a well-known and leading marketing and communications company in North Africa.

"Over the past three years, Orient Planet has emerged as one of the top corporate communications, Public Relations and image management companies in the Middle East, covering a region that extends from the UAE in the East to Morocco in the West," said Nidal Abou Zaki, Managing Director, Orient Planet. "We are now ready to make forays into the promising North African market. We have recently doubled our staff and hired French-speaking PR professionals, ahead of the expansion. We feel Orient Planet has great potential to service major corporations and multinationals in these new markets. Our experience in handling several top companies in the Middle East gives us an edge to service this developing region."

"The strategic partnership with Kalima provides us with a spring board for implementing our successful communications strategies in the emerging markets of North Africa," added Abou Zaki. "We are looking forward to working hand in hand with Kalima, one of the leading companies in North Africa with proven credentials and professional integrity. We are confident we will be able to successfully synergise our strengths to create a strong force in the marketing communications field to deliver a total communications solution to discerning clients in North Africa."

Riad Ben Fadhel, Managing Director, Kalima, said: "There is a new economic vibrancy in most countries of North Africa and we believe our tie-up with Orient Planet will create a dynamic new force in the field of marketing communications. Orient Planet has witnessed a meteoric rise in just three years and its achievements in the Middle East are mirrored in the impressive list of content clients. We are confident this performance will be repeated in North Africa, driven by our combined strengths."

"Kalima has been playing a dominant role in the North African markets for a long time. Our partnership with Orient Planet opens a new window for us to expand our operations to the Middle East," added Ben Fadhel. "This tie-up will definitely motivate us to raise our performance standards and ensure the success of this new venture."