Orient Planet opens its regional office in Beirut to expand its presence to the Levant

The strategic move comes amidst clear signs of an economic revival in Lebanon

In a significant strategic move amidst renewed efforts by private and public sector companies to accelerate the recovery of the Lebanese economy by investing heavily in the country, Orient Planet PR and Marketing Communications, one of the fastest growing marketing consultancies in the Middle East, has opened a regional office for the Levant region in Beirut. The Beirut office, the first regional office for Orient Planet outside the Gulf, will allow the company to serve the communication needs of the Lebanese, Syrian and Jordanian markets more efficiently and in close proximity.

"The opening of our Beirut office coincides with the growth of the Lebanese economy," said Nidal Abou Zaki, Managing Director, Orient Planet PR and Marketing Communications. "Latest studies have revealed that marketing consultancy is a catalyst for business growth, underlining the central importance marketing and PR hold for today's companies. We see Lebanon as a key market with immense untapped potential. Lebanon has a competitive and free market economy which is showing clear signs of recovery."


"We had conducted a study on the growth prospects of the Lebanese market to assess the feasibility of opening a regional office in Beirut, and the results were extremely positive, as they pointed to a significant economic turnaround over the next few years. We have complete faith in the potential of the Lebanese economy, and we look forward to building long-term, successful partnerships with local companies, as well as with Arab and global companies which have set up operations in the country," Abou Zaki added.

"Orient Planet has been working closely with several organizations based in the Levant region, addressing their requirements from its Dubai headquarters for the past 3 years. However, we felt it imperative to have a direct presence in the region in order to serve them more resourcefully and in close proximity," Abou Zaki said. "Many fast-growing companies in Lebanon, Syria and Jordan have ambitions for a regional and international presence, and are hence more appreciative now of the need to adopt an efficient and carefully-crafted marketing communications strategy. Having a direct presence in the Levant will enable us to help regional companies gain a competitive edge by leveraging our expertise in providing cutting-edge Public Relations and marketing communications services."

Over the years, a host of blue-chip companies in the Middle East have chosen to leverage the expertise of Orient Planet to boost their communication strategies. The company's client list comprises leading names representing a broad scope of economic activity, including Panasonic, Adobe, Shell, Bosch, Info2cell, Nakheel, Dubai eGovernment, Ducab and the Jebel Ali Free Zone.

"We have witnessed exponential growth in recent times, emerging as one of the foremost marketing consultancies in the Middle East. By providing clear-sighted strategies that effectively address their specific communication and marketing needs, Orient Planet has helped a wide range of companies in the region to enhance their brand image and boost business growth," Abou Zaki said.

"We are aware that the decision to open an office in Beirut brings its own challenges as the Levant market is yet to attain the maturity of the Arabian Gulf market. However, having set new standards in successfully providing innovative, end-to-end PR and marketing communication solutions to businesses across the GCC, we are confident that by continuing to adopt industry best practices we can overcome these challenges and tap new opportunities," Abou Zaki added.

Orient Planet specializes in providing cost-effective PR and business communication counseling and services to help companies enhance their corporate reputation and brand equity in the Middle East. Orient Planet's services include marketing communications, Public Relations, media relations and publicity, counseling and strategy, promotions and special events, crisis management, public affairs and event management.