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Orient
Planet PR and Marketing Communications, one of the Middle
East’s fastest growing public relations and reputation
management firms, has announced that it has set up presence
in Algeria in a bid to further strengthen its entrenched
region network of offices, affiliates, and partners.
The move will allow Orient Planet access to greater
geographical scope for its consolidated portfolio of
services.
Nidal Abou Zaki, Managing Director of Orient Planet,
said, “We are following a strategic expansion
strategy with the explicit aim of improving reach, scope
and coverage to offer our |
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clients
the competitive advantage of targeted message dissemination
over a wide geographical region. Algeria is becoming
an important regional market for products and services,
and we are pleased at having established an affiliation
network in the country,”
Orient Planet has entered Algerian markets through a
Memorandum of Understanding (MoU) with Algeria based
marketing services firm SABIN. The agreement will see
the two companies collaborate over marketing and public
relations campaigns for regional and international clients.
SABIN is the marketing arm of the Sabbah Invest Services
conglomerate. The company is a pioneer in offering investment
consultancy services to businesspeople and companies
seeking access to Algerian markets. SABIN works towards
attracting Foreign Direct Investment (FDI) to Algeria
from the Arab World and international concerns while
making efforts to streamline investment, investor support
and trade in Algerian markets.
Nazeem Sabbah, President of SABIN’s parent company
Sabbah Investment Services, said, “We are delighted
to sign this MoU with Orient Planet. Not only will this
move allow us to expand our reach into Gulf markets
and other Arab countries, but will offer countless opportunities
to offer integrated services. SABIN is committed to
providing quality marketing consultancy services, and
has found a partner that shares our customer-centric
ethos.”
With a 30 percent services sector contribution to overall
GDP and a population of 33 million, of which 65 percent
is under the age of 30, Algeria is a high potential
market on the cusp of expansion. A growing media sector
and an increasingly vibrant marketing services industry
means that the country is assuming a greater role in
the regional services sector.
“Algeria is rapidly revamping its economy by focusing
on priority areas like banking and judicial reform,
and is improving the investment environment by reducing
government bureaucracy and liberalizing markets. The
country is also embracing joint venture investment opportunities
and signed an Association Agreement with the European
Union in 2001. All these initiatives are translating
into a robust marketing environment that is attracting
large foreign investment inflows,” noted Abou
Zaki.
Recently, Orient Planet joined Eurocom Worldwide, a
leading global network of public relations consultancies
offering services to technology concerns and high tech
businesses, as Middle East representative. With this
move, Orient Planet will leverage Eurocom Worldwide
network's reach and resources to provide effective marketing
and public relations campaigns for regional and international
clients, while adding its in-depth understanding of
Middle Eastern markets to Eurocom Worldwide's knowledge
base.
Orient Planet PR and Marketing Communications is one
of the Middle East’s fastest growing public relations
and communications consultancies. With a client portfolio
containing some of the foremost corporate brands in
the Arab World, and a network of offices, branches and
affiliates in most Middle Eastern countries, the company
is aiming to expand its operations regionally and internationally.
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