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Orient
Planet PR and Marketing Communications, one of the Middle
East’s fastest growing public relations and reputation
management firms, has joined Eurocom Worldwide, a leading
global network of public relations consultancies offering
services to technology concerns and high tech businesses,
as Middle East representative.
The move comes as Orient Planet pursues an expansion
strategy aimed at adding more resources, affiliates
and partners to its international network. It also highlights
the global strength of Eurocom Worldwide, whose member
agencies now are on the ground in over 60 capitals and
centres of commerce around the globe. |
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As
Middle East representative of the Eurocom Worldwide
network, Orient Planet will leverage the network’s
reach and resources to provide effective marketing and
public relations campaigns for regional and international
clients, while adding its in-depth understanding of
Middle Eastern markets to Eurocom Worldwide’s
knowledge base.
Nidal Abou Zaki, Managing Director of Orient Planet,
said, “We are delighted to have joined Eurocom
Worldwide as Middle East representative. Our membership
of a global network of leading professionals is a testament
to our delivery of world class services.”
“Eurocom Worldwide’s pooled resources and
international reach will help us effectively deliver
focused PR campaigns with global impact, while our knowledge
of the intricacies of the Middle Eastern markets will
be a useful resource for Eurocom Worldwide clients looking
to set up and expand operations in the region,”
added Abou Zaki.
Orient Planet will maintain operational autonomy while
gaining access to global public relations and marketing
resources underpinned by common standards of service
delivery and accountability supported by local knowledge
and expertise.
Founded in 2002, the Eurocom Worldwide network has grown
rapidly and has been rated as Europe’s fastest
growing association of independent PR and communications
agencies by a PR Week UK League Table survey. In 2005,
Eurocom Worldwide was also ranked as 4th largest independent
agency network in PR Week UK's European Report.
“Eurocom Worldwide welcome Orient Planet as a
member that is committed to maintaining and furthering
the uniform high standards and accountability that are
a Eurocom Worldwide trademark. Orient Planet’s
induction into Eurocom Worldwide extends the network
to the Middle East, helping it deliver greater value
for our international clients,” said Mads Christensen,
Global Network Director, Eurocom Worldwide.
Orient Planet PR and Marketing Communications is one
of the Middle East’s fastest growing public relations
and communications consultancies. With a client portfolio
containing some of the foremost corporate brands in
the Arab World, and a network of offices, branches and
affiliates in most Middle Eastern countries, the company
is gearing to expand its operations regionally and internationally.
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