| Dubai
Quality Group (DQG), a non-profit organization dedicated
to raising the performance level of the local business
environment, has called for organisations to implement
continuous improvement initiatives to create a ‘culture
of excellence’ and capitalise on the robust economic
growth of the region.
“The rapid development of the country has encouraged
local organisations to expand their
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services
into international markets. However this expansion must
be supported by measures that raise the company’s
general performance level. By implementing sustained
innovation initiatives, such as strategic alliances
and calibre control measures, research indicates that
organisations can improve their product quality, process
quality, customer satisfaction and profit margin,”
said Marwan Sawaleh, Chairman, DQG.
These initiatives were highlighted at DQG’s recent
Ideas.Arabia Conference, which attracted the support
of a large number of high-profile companies when it
was held recently in Dubai. DQG also announced that
it had appointed Orient Planet as their PR and Marketing
Communications to handle the Group’s reputation
management in an alliance directed at promoting the
dissemination of the company’s messages.
“Strategic alliances are essential in our burgeoning
market, however it is essential to partner with only
sophisticated organisations that will help achieve the
company’s key objectives. We selected Orient Planet
as they are one of the few companies that consistently
demonstrate rigid quality compliance and their outstanding
reputation will support our endeavours to promote a
culture of excellence,” Sawaleh added.
Headquartered in Dubai, Orient Planet is one of the
Middle East’s fastest growing public relations,
marketing and communications consultancies, with a network
of offices across the Gulf, Levant and North Africa.
The company offers expertise in creative communications
to provide local, regional and international companies
with expert strategic PR and consultancy services.
Commenting on the appointment, Nidal Abou Zaki, Managing
Director of Orient Planet said, “We are thrilled
to be recognised for our five-star calibre and we are
committed to providing an integrated communications
campaign that will enable DQG to expand its reach and
achieve its strategic objectives. This is a great opportunity
to support DQG’s quality-enhancing initiatives,
as high standards strengthen society’s infrastructure,
promote employment security and enhance the growth of
organisations, crucial for the development of the country.”
DQG was established in 1994 by the Department of Economic
Development, and serves the business community by promoting
the pursuit of high standards among all companies, regardless
of size.
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