Orient Planet announces new short-term projects division

In an effort to provide an array of diverse and wide-ranging services, Orient Planet a leading public relations agency based in the UAE, has recently announced the establishment of a short-term project division. This division comprises a team of Orient Planet professionals dedicated to short-term projects such as press tour development, tradeshow assistance, communication audits, set-up of media interviews, management of product launches, crisis communications and press conferences and writing press releases among others.

“Dubai has emerged as the recognized business hub of the Middle East. The tremendous spurt of growth in the trade fair industry has given an added boost to the number of overseas companies that are choosing to participate in exhibitions and conduct product launches in the UAE. These companies would require one-off marketing and communication assistance to effectively deliver their message to the regional audience,” said Nidal Abou Zaki, Managing Director, Orient Planet. “Hence, it seems logical that we diversify and offer this service to companies with short-term needs or companies new to PR and contemplating an agency relationship. We rendered public relations support to a host of participating companies at Gitex 2001, and they truly benefited from working with us ” he added.

Orient Planet is a dynamic public relations, marketing and publishing company with a mission to provide top quality, effective marketing communication services. It provides strategic counsel and implementation of comprehensive marketing and public relations programs, promoting products and services for a wide array of companies. Orient Planet has associates in Lebanon and Egypt to provide its clients with the advantage of a full-fledged regional network and offers comprehensive PR services in English and Arabic.

Orient Planet specializes in providing PR and business communication counseling and services to assist local, regional and international companies as well as enhance their corporate reputation and brand equity in the Middle East.