Orient Planet forms strategic alliance with award winning Kuwait-based communications and marketing agency


Orient Planet, a leading public relations and marketing communications agency in the UAE has recently announced its alliance with Performance and Advertising (P& A), one of the foremost marketing communications agencies in Kuwait. The partnership is witnessed as a strategic expansion move for Orient Planet to further expand its regional network. This is the second such partnership undertaken by Orient Planet to consolidate its growing reputation in the region, after its earlier expansion to Beirut.

“In the last seven years since we set up our office, P&A has made significant strides to establish itself as one of the premium marketing communications and advertising companies in Kuwait. Most of our clients are on the look out to extend their reach beyond the boundaries of the country to the entire region. This move to form a strategic alliance with Orient Planet is a significant step in our objective to offer enhanced services to our clients. We are delighted about the prospects of this partnership, as we strongly believe that the alliance will be mutually beneficial,” said Ghassan Hamadi, Deputy General Manager, P&A. “Orient Planet embodies all the qualities that we were looking for in an agency and this step will benefit our existing clientele greatly.”

“Orient Planet is a fast growing PR company in the region. In the past year, since its inception, the company has witnessed phenomenonal growth and has bagged some very prestigious and blue-chip accounts,” said Nidal Abou Zaki, Managing Director, Orient Planet. “This is a bid to establish our regional network so as to offer our customers value added services. Ever since our expansion into Beirut, we are looking to establish our presence in key markets all over the region. We feel that Kuwait is a very important and strategic market for us. We look forward to this strategic alliance,” he added.

P & A is an award winning advertising agency and design studio specializing in strategy, design, creating advertising and marketing materials for print media and television. Established in 1995, P& A has grown and evolved to become a trusted business partner for local and international companies. Its esteemed range of clientele consists of Honda, Kuwait Finance House, A’ayan Leasing & Investments, Kufuma and International Investment Group (IIG).