SGI signs Middle East PR contract with Orient Planet

Silicon Graphics, Inc. (SGI), the leading global innovator of high performance computing, visualization and management of complex data, which intends to develop its presence in the Middle East market for delivering breakthrough technology, has appointed Orient Planet PR and Marketing Communications as its official public relations agency in the region. The company, that services five key market segments: government and defense; sciences; manufacturing; energy and media has plans to offer a new generation of mission-critical solutions to various industry sectors in the region.

“The Middle East region is increasingly adopting high-end technology, and SGI is a leading global innovator who enables technical and creative customers to gain strategic and competitive advantages. We are committed to bringing the next generation solutions to this region spurred by the huge potential that we foresee for our kind of expertise. Considering Orient Planet’s extensive experience and market reach in the region, our partnership will help SGI to effectively promote its capability in graphics and computing solutions for the oil and gas industry in the Middle East besides other core specialty areas such as education, entertainment and media industries,” said Gilbert Soufan, Territory Manager, Middle East, SGI.

“A strong communications strategy is a crucial component of SGI’s plans for the region. SGI Technology Solutions provides end-to-end solutions, services and support to SGI customers across the company's vertical industries and product lines. SGI has now expanded its product offerings to focus on similar high growth areas such as media and manufacturing which offer tremendous potential in the Middle East, and Orient Planet will work closely with them to generate greater brand and product awareness besides augmenting SGI’s expansion plans in the region,” said Nidal Abou Zaki, Managing Director, Orient Planet PR and Marketing Communications.

Integrating hardware, software, services, consulting, training and support, SGI Technology Solutions helps customers worldwide to achieve their technology goals and optimize their investment in SGI technology. A firm collaboration of Systems Engineering, Professional Services, Managed Services and Support Services provides the technical expertise to architect, implement and support superior solutions for SGI customers.

SGI’s vision is to provide technology that enables the most significant scientific and creative breakthroughs of the 21st century. Whether it’s sharing images to find oil more efficiently, studying global climate, enabling the transition from analog to digital broadcasting or even offering aid in complicated surgeries, SGI is dedicated to addressing the next-generation challenges for scientific, engineering and creative solutions in all fields of industry. The company is amongst the ‘Top 100 companies to work for,’ list compiled by Fortune magazine in 2003.