Consumer electronics has emerged as one of the Gulf’s most vibrant and competitive industries, satisfying growing regional interest in the latest mobile and modern technologies. The demanding Gulf consumer’s quest for best-designed, state-of-the-art products is expected to boost consumer electronics to an AED 18-billion industry in 2008.

Orient Planet complements this fast-paced and continually-evolving industry with a well-rounded PR approach based on extensive market research and media monitoring, backed by highly effective public awareness programs. Orient Planet’s comprehensive PR strategy leverages the reputation and strengths of its clients to project a leadership role in the burgeoning Middle Eastern consumer electronics industry; where image and reputation rule.