Madar Research Group signs strategic agreement with Orient Planet to provide market data for its clients in the Middle East

Move sees Madar positioned as research partner to provide timely and accurate market research across various economic sectors

Madar Research Group, the leading business-to-business market research firm in the Middle East, has signed a strategic business agreement recently on (Tuesday, May 30, 2006) with Orient Planet PR and Marketing Communications, one of the fastest growing marketing consultancies in the Middle East, to provide market data for its clients in the region.

Under the agreement, Madar Research Group will provide Orient Planet extensive research data on the various economic sectors in the Middle East for the benefit of the latter’s diverse spectrum of clients, whereas Orient Planet will offer comprehensive marketing consultancy services to Madar and assist the research group in evolving key communications and marketing strategies.

“Madar is looking to increase the dissemination of targeted business information in the region, and allying with a leading marketing consultancy like Orient Planet will help us widen our reach,” said Abdul Kader Kamli, President and Research Director, Madar Research. “Reliable and in-depth market data has today become a pre-requisite for informed decision-making. While collecting extensive market data and ensuring its availability is important in itself, it is the constructive use of this information to make a qualitative difference on the ground that ultimately fulfils the purpose of a research study. Orient Planet, with its proven expertise in developing innovative marketing strategies, is well positioned to leverage our extensive research data to benefit their numerous clients and contribute to the general health of the Knowledge Economy.”

Although the Middle East is one of the fastest growing regions in the world, the growth in certain key sectors is hampered by the lack of relevant market data and timely and reliable research. Madar Research Group aims to fill this void by creating a unique source of authoritative information through its research centre, publications and online presence.

Nidal Abou Zaki, Managing Director of Orient Planet said, “Business enterprises in the Middle East are becoming more discerning in their approach to the market. We realized that an increasing number of clients wish to avail themselves of accurate market research figures to aid in market planning and business goal setting. Madar is the leading researcher in macro-economic trends and business to business initiatives in the Middle East, and the tie-up will allow both organizations to benefit from shared expertise that can be leveraged to add value to client services.”

Orient Planet, established in 2001, has rapidly expanded its presence in the Middle East market. By leveraging a comprehensive network of offices, partners and affiliates, the firm provides integrated public relations and marketing services to clients throughout the region. Over the years, a host of blue-chip companies from across the business spectrum have chosen to leverage Orient Planet’s expertise to enhance corporate reputation and boost business growth.

“Orient Planet will offer Madar our full range of marketing communication services to facilitate the expansion of their market presence in the Middle East. We share with Madar common business objectives and an unswerving commitment to deliver the best service to clients, and we look forward to a long and mutually rewarding association with them,” Abou Zaki concluded.